Jana - convincingly leading brand on the Croatian market
Jana has been holding firmly several years in a row a leading position in Croatia on the brand power ranking and this has been confirmed by Valicon's researches during last few years. The great Jana's first place in Croatia shows that consumers are liking inspirational messages and since launching Water with a message at the end of 2013, a new direction in communication has resulted with this success.
In addition to the leading position in Croatia, Jana has taken the high 10th place among the most popular brands according to the VALICON TOP25 ranking, as the sole representative of water in the bottle.
With consumer awards, Jana has also won numerous awards from marketing and journalism profession, such as bronze lion in Cannes, Grand Prix at Golden Drum in Ljubljana, Epica awards in Amsterdam, Sempl awards in Portorož, Eurobest awards in Rome, SoMoBORAC in Rovinj and consumer award for the most popular soft drink in Croatia. Together with the top quality and new campaigns and editions, Jana successfully continues communication with consumers.
*Valicon is one of the biggest regional companies for marketing consulting and research with offices in Zagreb, Ljubljana, Sarajevo and Belgrade. Since 2012 it has been publishing its VALICON TOP25 REGIONAL BRANDS ranking of the most powerful brands of consumer goods in five markets of Adria region: Croatia, Slovenia, Bosnia and Herzegovina, Serbia and Macedonia. As a criterion for ranking Valicon is using the consumer recognition of brand, their experience with the same brand and the use of the brand within the individual category.